Cadbury, in its role of Official Treat Provider of the London 2012 Olympic and Paralympic Games, is launching four new Olympic and Paralympic mascots shaped products to celebrate its association with the event.
The new Cadbury London 2012 Mascots twinpack consists of two aerated chocolates featuring eye catching packaging showing official London 2012 mascots Wenlock and Mandeville in their core poses, highlighted by bright background colours.
Bassetts Jelly Mascots contain various fruit flavoured, mascot shaped jelly sweets. The pack features a white background which contrasts with bright yellow, pink and green stripes. Wenlock and Mandeville also appear on the front of the bag.
In addition, a hollow chocolate Wenlock will be launched for mascot fans, as well as a solid Cadbury chocolate mascot lolly, both in a variety of collectable designs.
A further Olympic-oriented initiative from Cadbury will see the return of Wispa Gold, whose pack will include a limited edition design emphasising the word GOLD.
The pack will also reference 'Keep Team GB Pumped', where the company is asking consumers to help get behind Team GB in the lead up to London 2012 and keep them pumped with inspirational Power Training songs as they prepare for the Games themselves.
Cadbury will be appealing to the public to 'Keep Singing' and help them record several iconic music tracks to be released to Keep Team GB Pumped all the way to 2012.
To thank consumers for their efforts, an on-pack promotion will also be launched across eleven of Cadbury’s top selling products, including singles such as Cadbury Twirl, Cadbury Crunchie and Cadbury Dairy Milk, as well as the 230g CDM tablet range.
The promotion offers consumers a chance to win one of 150 cash prizes of £1,000, and music related rewards, such as headphones and music downloads .
To enter, consumers simply type the unique code found inside their pack into the dedicated sales promotion website www.keepourteampumped.com/WIN
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